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Chevron, Safeway Team Up on Loyalty
Chevron is partnering with supermarket giant Safeway Inc. for its first fuel-rewards-based loyalty program in the United States, with California as its launching point. In the first phase of the...
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Key Factor of Successful Loyalty Programs by Destination Rewards
in order to understand this process one must first note the distinction between a buyer and a customer. Buyers make a purchase and then they leave. Customers are repeat buyers who develop a...
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The Twenty First Century Shopping Experience : New Technologies, New Realities
In today’s ultra-competitive retail business climate, customer engagement is more important than ever. But with margins already under pressure, many chains feel that one of the most effective tools to...
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Apple Launches iPhone 5 [LIVE BLOG]
Follow along as Apple unveils the iPhone 5 and possibly other new products.See it on Scoop.it, via FANBOX Loyalty
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Apple - Apple Events - Apple Special Event September 2012
Watch the streaming video from the special event.See it on Scoop.it, via FANBOX Loyalty
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Walmart launched a first-of-its-kind program called Vitality HealthyFood,...
Walmart and HumanaVitality have developed a unique way to incentivize people to eat healthier while promoting increased customer traffic at Walmart stores. The companies on Wednesday morning launched a...
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eBay teams with Aimia on customer loyalty plan
Digital retailing giant eBay Inc. is about to get into the loyalty marketing game, and it has turned to a Canadian company to make the move. Aimia Inc., the Montreal-based company that manages Aeroplan...
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Zipcar CEO Sees Loyalty Program for Heavy-Use Customers
Zipcar Inc., the company that rents cars by the hour or day, said it’s “pretty likely” to begin offering a loyalty program that rewards frequent users. “We’re looking more narrow and deep, our best...
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Raley's partners with dunnhumbyUSA to launch their customer loyalty program
Raley's Inc. has launched a customer loyalty program that provides personalized offers based on customer preferences and past purchases.The West Sacramento-based grocery chain spent more than three...
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Loyalty Programs, Other Strategies Can Help Retailers Monetize Big Data:...
Using loyalty programs can help retailers monetize Big Data, according to a newly released report from IDC Retail Insights, Framingham, Mass. “The goal of big data analytics – monetization of its...
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PointsPay(R) Launches First Mobile-Based Wallet to Convert LoyaltyPoints and...
PointsPay, Inc., a company that offers a mobile wallet and payments solution for leading loyalty programs, has launched its PointsPay mobile app, the world's very first mobile-based wallet for...
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Free Download of White Paper - Building Brand Loyalty In The Digital Age
Leading marketers today are creating nothing short of a “Relationship Renaissance” with their customers. Integrating the power of digital media with their broader marketing efforts, they’re putting...
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Building relationships with retail showroomers
Aimia’s Millennial loyalty survey compared Millennials and non-Millennial consumers and their attitudes towards brand loyalty, data privacy, social media marketing and rewards programme participation....
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How loyalty schemes can unlock real value
Loyalty programmes that stay attuned and responsive to their members by giving them tangible rewards are those that will be left standing in an increasingly competitive environment, according to...
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Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+...
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the...
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The use of loyalty cards has exploded since the beginning of the crisis - the...
Since the begining of the crisis, the use of loyalty cards by consumers has exploded, and consequently, companies try to offer new benefits to meet the new needs of consumers, focusing in particular on...
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5 Rewards Insights from Best Buy
In building its rewards program, RewardsOne, Best Buy learned five important insights about loyalty promotions, Ana Grace, senior manager of emerging platforms, said during a recent Loyalty360 webinar...
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Four Steps to Grow and Cultivate Your Loyalty Program - 1.Review your goals -...
My colleagues can tell you that although we're well into fall in New England, I still love the garden as loyalty program metaphor. That's because loyalty programs, like gardens, are living entities...
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NFC mobile payment transaction spend to reach USD100 billion in 2016 :: NFC...
The total value of spend of NFC mobile payments will rise from USD4 billion in 2012 to USD191 billion in 2017, breaking the USD100 billion mark in 2016 (view press release). According to ABI research,...
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Safeway bets that loyalty program will pay off
Safeway Inc. is betting that its investment in a new customer loyalty program will eventually pay off, as the supermarket operator looks to fend off big-box retailers and other competitors that are...
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What Marketers Are Getting Wrong About Loyalty / DECISION-MAKING + BUSINESS...
The biggest mistake brands make with loyalty programs is to model them on human loyalty. Human loyalty is an admirable, deeply emotional bond that unites us. It’s irrational, inexplicable and often...
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25 factors for driving greater loyalty – Download the report from ICLP -...
ICLP are presenting at this year’s Loyalty World Conference in London focusing on “Bridging the Loyalty Chasm” Stuart Evans will be exclusively presenting the findings from their global consumer...
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Square services to be available in Canada
Square, a firm which enables smaller businesses to accept credit cards, will be providing services in Canada, its first market outside the US (view press release). Square’s Mobile Card Reader plugs...
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near-field communication can be used to increase in-store engagement
“Incorporating Mobile Solutions In Store To Provide A Seamless Shopping Experience” session. Additionally, the session presented examples of companies that are using mobile and digital in-store to...
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brands that are pushing the boundaries and trying new and innovative ways to...
Here are just a few of the brands to be watched or even followed for their interesting and innovative approaches to loyalty and engagement today:Apple is an iconic brand and the innovations never...
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5 tips to get the most out of loyalty programs - Clean house, Get organized,...
How many loyalty/ reward cards are taking up space in your wallet right now? I have 11 and that’s after I cut up the ones that I almost never use. If you’re like the average American household, you...
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Sears Competes On Big Data and Loyalty Programs - Forbes
Sears is doing amazing things with technology; it has a hit on its hand with its loyalty program. Retail trade magazines have focused on the loyalty program, the technology, and the significant...
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Interbrand - Best Global Brands 2012 - this year big winner is Apple with an...
1- Coca-Cola2- Apple3- IBM4- Google5- Microsoft7- GE See it on Scoop.it, via FANBOX Loyalty
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Social CRM Offers Big Rewards If You're Persistent
6 Realistic Social CRM Expectations With all this, it's easy to have unrealistic expectations about what social CRM will give you. Look beyond the slick veneer of vendor presentations and demos. In...
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Connecting with customers through the power of social media and mobile : The...
Google, IBM, Apple, Facebook and Microsoft all have the same goal — to connect with consumers. Thanks to the democratization of information technology, the global retail landscape has drastically...
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